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Introducing ‘ndulge and its Greek yogurt treat with a macro balance similar to a protein barIntroducing ‘ndulge and its Greek yogurt treat with a macro balance similar to a protein barDavid makes a shake with EPG and ultrafiltered milk providing 30g protein and 140 caloriesDavid makes a shake with EPG and ultrafiltered milk providing 30g protein and 140 caloriesIndustry legend Optimum introduces its entirely milk-based Essential Protein PowderIndustry legend Optimum introduces its entirely milk-based Essential Protein PowderDavid sister-brand HallPass makes peanut cups that have a third the calories of Reese’sDavid sister-brand HallPass makes peanut cups that have a third the calories of Reese’sMyprotein’s isolate protein powder is now on the menu at Five GuysMyprotein’s isolate protein powder is now on the menu at Five GuysOptimum is launching an ultra-filtered milk protein drink with added fiberOptimum is launching an ultra-filtered milk protein drink with added fiber

Optimum gives Vitamin Shoppe Gold Standard and AmiNO Energy extensions a year after its 2023 exclusives

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Optimum Smores And Mango Tango At Vitamin Shoppe

Last year, around this exact time, the sports nutrition legend Optimum Nutrition released two all-new flavors at the retail giants, The Vitamin Shoppe and GNC. The brand is doing that once again here in 2024, and today, we’ve got the spotlight on two creations Optimum has produced for The Vitamin Shoppe and its more than 700 locations. Just like in 2023, the flavors the brand has made for Vitamin Shoppe, one is for its iconic Gold Standard 100% Whey Protein, and the other is for the hybrid AmiNO Energy.

Optimum Nutrition has turned a campfire classic into a protein powder with its S’mores Gold Standard 100% Whey then for AmiNO Energy the flavor is a traditional fruit duo in Peach Mango Tango. The brand has put a “limited time only” banner around the lid of the S’mores Gold Standard, although that was also the case for last year’s Vitamin Shoppe extensions, and both of those are still available for purchase. You can actually see them alongside the new S’mores Gold Standard 100% Whey and Peach Mango Tango AmiNO Energy on Vitamin Shoppe’s website, with the former at $44.99 a tub and the latter $29.99.

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