Protein Wars 2024 is shaping up to be our best yet, and this year, we have another premium and perfectly suited title sponsor in Ingredient Optimized. You may know the innovative company for a few of its ingredients, although most prominently, ioWhey, a whey protein enhanced for superior absorption through plasma technology. This support aligns perfectly with the whole theme of the annual competition, being that Ingredient Optimized is responsible for the high-end ioWhey.
The unique technology behind ioWhey conveniently transforms how protein is absorbed, achieving a 103% increase in leucine uptake and a 111% increase in overall BCAA bioavailability. By optimizing protein for maximum absorption, ioWhey ensures your body gets more out of every scoop, which again, is a property and point worth promoting alongside the Protein Wars. The exact date the Ingredient Optimized Protein Wars is taking place is Monday, the 19th of November, in exactly three weeks from today.
The Protein Wars is our incredibly long-running protein powder showdown, where we get everyone to vote on their favorite competitor in the fast-paced category. We’ll have our usual format of four weeks: the first is all-on-all and the top 16 progress, the second is four groups of four, the semifinal is two pairs going head to head, and the grand final with the two remaining supplements. We’ve had a lot of winners over the years, including MTS Nutrition Machine Whey, Pro JYM, Ghost Whey, NutraBio Whey Isolate, and the reigning champion RYSE Loaded Protein, looking to get its fourth straight title.
