Protein powder is one of the busiest categories in the world of health and sports nutrition, as competitive as pre-workout, although at least in that space, there is room to move and be different. Most competitors in the overly saturated protein category rely on whey for their supplements, and with that as the core component, again, it’s difficult to change things up formula-wise. The ingredient innovator NiHTEK may have done just that, creating something that could have a notable impact on the business of protein supplementation.
NiHTEK has introduced a breakthrough protein ingredient, NiHPRO Hydrolyzed Protein Isolate, designed as a versatile, allergen-free option for all consumers. NiHPRO is made using NiHTEK’s molecular protein infusion or MPi technology, a multi-patented process that enhances digestibility, solubility, and taste without artificial additives. The hydrolyzed protein is a blend of rice, pea, and mung bean protein that mimics the amino acid profile and creamy taste of dairy proteins, but it is completely plant-based and is free from lactose, GMOs, and major allergens.
The MPi process NiHTEK uses to make NiHPRO Hydrolyzed Protein Isolate pre-digests proteins to improve bioavailability, resulting in a protein with a digestible indispensable amino acid score on part with the likes of the legendary whey. NiHPRO is promoted as a “3rd Category of Protein”, bridging the gap between dairy and plant-based proteins. With a smooth, neutral taste and high stability, NiHPRO is nicely positioned to bring innovation to protein powder with its unique and environmentally friendly approach.
It’s not often we see something different in the world of protein powder, and when we do, it’s hard for brands to push into the mainstream and encourage regular consumers to put their go-tos aside and give something different a try. Generally, it takes quite a significant difference and standout to get brands and people interested, but NiHTEK seems to have precisely that in NiHPRO Hydrolyzed Protein Isolate. Based on what the company says, it’s the power of whey and its typical creamy taste with the highlights of a plant protein; essentially, it’s the best of both worlds.
