Habbys is a fun and colorful breakfast cereal company that we were introduced to at this year’s FIBO convention in Cologne, Germany. The local brand had a giant bowl filled with supersized pieces of cereal, and you could dive in and swim around, making for a truly memorable experience as well as a great photo opportunity. Habbys has decided to close out the year with quite a significant move, where it has revamped and relaunched its signature product.
There are a number of changes Habbys has made to its protein cereal, starting with a move to a completely vegan-friendly recipe, with soy, pea, and broad bean powering a similar level of protein to the previous iteration at 11g. Alongside the move to the plant-based approach, the brand is promising an improved experience, so similar if not even better when it comes to taste as well as texture, and the complete refresh also has no added sugar.
Habbys has clearly made a strong list of changes to its protein cereal, the vegan-friendly part is probably the biggest, as it’s not all that easy trying to make something taste as good, let alone better with only plant ingredients, and that also goes for the consistency. Either way, the brand is referring to this as an improved version, and fans in Germany can find out for themselves, as its website has just been updated with the revamped and slightly rebranded products, in all four of the original flavors in Hannah Honey, Captain Cookie, Foxy Frost, and Doc Choc.
