The bright and colorful protein powder company SEEQ doesn’t just sell any sort of protein supplement; it specializes intensely in clear and refreshing fruit-flavored protein. It has done an absolutely incredible job with that corner of the health and nutrition industry, and made things extremely fun and interesting with various flavors and awesome marketing stunts. The latest from SEEQ is that it is loading up a container for an order of 100,000 tubs of its signature Clear Protein.
The catch with the news of the purchase order is that it is all going to one customer, and it is either Costco, Walmart, or Target. If we had to guess, we’d say Walmart, only because the big box retailer has been very frequent with its addition and expansion of brands and supplements in its health and nutrition aisles; so it makes a lot of sense. Either way, this is a huge play by SEEQ, as getting into any of those significant mainstream locations is a huge deal and a milestone for any brand.
We look forward to seeing the announcement or at least any indication of where it is going, although we don’t imagine finding out until the New Year. If it’s shipping now, it will take some time for it to then be allocated to locations and thrown on shelves. We’ll be on the look out and be sure to share the news as soon as we get it, but once again, it’s a huge congratulations to the team at SEEQ and a welcome play by Target, Walmart, or Costco, ordering 100,000 tubs of Clear Protein.
