The gaming supplement company G Fuel started in the signature gaming category with a product backed by energy and focus-enhancing ingredients. It has built an entire business around that flagship supplement, simply referred to as Energy Formula, but it has expanded into other areas of the industry, including energy drinks and hydration. G Fuel is getting ready to re-enter the hydration game with an approach that blends both worlds together: hydration and gaming.
G Fuel Hydration + Focus is the latest innovation from the gaming supplement leader, and true to its name, it brings together a variety of electrolytes to support hydration, performance, and recovery, as well as a nootropic to enhance and elevate focus. On the hydration side, you get 250mg of sodium, 50mg of magnesium, and 180mg of potassium, combining for nearly half a gram of electrolytes. For focus, clarity, and attention, the brand has brought in the proven Coginzin citicoline.
The all-new Hydration + Focus is an incredibly good fit for gamers, primarily because you can drink this anytime, throughout the day, or while gaming, even if you’ve had a serving of G Fuel’s Energy Formula. There is no caffeine in Hydration + Focus, so there isn’t a stimulant overlap, but you do get the elevated focus and cognition from the inclusion of premium Cognizin citicoline.
G Fuel Hydration + Focus comes in stick packs, not bulk tubs, making it a little more convenient to serve where you can rip open a stick, throw all of it in your shaker, bottle, or jug, and drink immediately or across a few hours. The gaming supplement company is launching the Cognizin-fueled Hydration + Focus shortly in a few flavors, including Orange Oasis, Peach Paradise, and Strawberry Splash, in bags of 20 stick packs and a variety bundle with what looks to be five different options.
