The creative functional company that is the No Sugar Company, put on quite the show in 2024, revealing and releasing a host of innovations, far more than we had seen from the brand in years past. No Sugar Co was also kind enough to share sneak peeks and previews of the products before they made their way to market, giving consumers plenty of time to learn about them. The team treated the industry to the likes of sugarless Joyburst Mocktails and the canned clear protein drink, Joyburst Clear.
The No Sugar Company is continuing the creativity and innovation as we move into the New Year, hitting January with the first look at another product under the Joyburst banner with Protein Coffee. As with everything else from Joyburst, Protein Coffee is a beverage and as you could probably figure out by the name, it’s a blend of coffee and added protein. No Sugar Co has squeezed an impressive 30g of protein into an 11oz carton with no sugar, natural flavors, and premium coffee for an authentic taste.
The infusion of coffee presumably means there is caffeine involved in No Sugar Company’s Protein Coffee, although we don’t imagine it being much, as hybrid creations like this tend to understand when you’d use them. We’re guessing this will land somewhere under 100mg or maybe less; we’ll have to wait for the complete launch for all of the specifics. That debut is not far away either, with the brand saying Joyburst Protein Coffee is hitting stores in the first quarter in two options, Light Roast and rich Dark Roast.
