As much as the hydration category has been on the rise in popularity over the last couple of years, plenty of sports nutrition companies are still entering it for the first time, at least with a dedicated approach. Alternatively, there are competitors re-entering the game, either updating their original hydration supplement or coming at it from a different angle, with the latter being the case today regarding Efectiv Nutrition in the United Kingdom, and its all-new, cost-effective Hydration Electrolytes.
The newly released Efectiv Nutrition’s Hydration Electrolytes is a simpler approach to hydration compared to the competitor you may remember from that company from two and a half years ago in Performance Hydration infused with the supremely effective Senactiv. This time around, the brand has focused significantly more on a core set of essential electrolytes. It gets all of that from quality sources, including Aquamin’s marine-sourced minerals and the ever-present and popular pink Himalayan salt.
The breakdown of electrolytes in Efectiv Nutrition’s latest innovation breaks down into 285mg of potassium, 200mg of calcium, 95mg of sodium, and 100mg of magnesium, bringing every serving to a total well beyond half a gram at 600 to 700mg. Hydration Electrolytes also comes with 750mg of inulin and 1.25g of taurine to complement and further support performance and endurance. The simplicity can be seen in the price at £14.99 (18.63 USD) for a large tub of 60 servings in three fruity flavors.
