G Beat is an energy drink company in Thailand that makes some intriguingly flavored competitors, and we don’t mean they’re bad by any means. They’re actually rather enjoyable with a menu of Berry Bomb, Peach & Plum, Bubble Gum, and Apple Booster, and they’re very accessible with a presence all over the place, holding a 24% market share a couple of years ago. The brand has just rolled out a completely new product, separate from its beverage and definitely not a format you’ll find in most other markets.
The Thailand-based G Beat has released G Beat Vitamin Jelly, which is a pouch of squeezable, drinkable, or mildly edible jelly infused with a host of vitamins and minerals for general health and wellness. This is not an uncommon type of drink or product in Asia; it’s like your classic endurance gel, but with G Beat, it has a twist. The nutrition company has G Beat 10 Vitamins, indeed containing ten different vitamins and minerals, including vitamins C, D, and zinc, and G Beat Energy & Focus with a mix of B vitamins.
G Beat has actually teamed up with the manga and anime My Hero Academia for its functional jellies, making two flavors in Apple Sour and Icy Berry, each in three versions that center around a different character from the popular series. The products are now available in Thailand and with great availability at the many 7-Elevens across the country for an incredibly cost-effective ฿19 (0.57 USD) per pouch.
