Despite Hell having a jam-packed release schedule over the last month and a bit, including the back half of last year, it is not slowing down, with a pretty big drop exactly one week away. The brand has previewed a special edition series of beverages that reskin four of its already available energy drinks. The products themselves don’t appear to be anything different from the taste to the high level of caffeine for a notable increase in energy; it is only the outside that changes things up and very obviously.
The upcoming Hell drop is a collection of reskins themed around its premier ambassador, the Italian actor, model, and artist Michele Morrone. You can see his face in the background of each of the energy drinks, of which there are four in total. The Michele Morrone collaboration involves alternative can designs for the signature Classic Hell Energy Drink, as well as three fruity flavors in Black Cherry, and the extra strength Strong Hell Energy Drink in sweet and refreshing Red Grape and crisp Apple.
As well as the face of Michele Morrone, there are various quotes and words thrown across the special edition reskins as well as small illustrations. We suspect there is more to the partnership meaning additional promotions and campaigns, potentially a giveaway or more. The brand is hyping the family of products quite intensely and since it is doing so after sharing what the products are going to look like, we’re left thinking there may be more to the story when it officially drops next Wednesday.
