The sports nutrition newcomer Kult, which is exhibiting in this year’s Stack3d Pavilion at the Arnold Sports Festival, burst onto the supplement scene with two competitors. There is the Kult Preworkout, backed by a solid well-rounded formula for energy, focus, pumps, and performance, and Kult Hydration, indeed built to support hydration, performance, and recovery. While there are many other popular categories in the industry it could have entered in its third product, it has gone big and hit an area you don’t see young brands tackling this early on.
Leading up to its appearance at the Arnold Sports Festival, Kult has introduced the Kult Hydration Drink, and it is going to be available to try at the event going down this weekend, in Columbus, Ohio. Inside the product is a straight electrolyte-powered formula, with a combine total of just over a gram of electrolytes, breaking down to 400mg of potassium, 100mg of magnesium, 315mg of chloride, and 200mg of sodium. Being in the industry that it is, Kult keeps the nutrition to a minimum on this one, with no sugar and just five calories in a half-liter bottle.
Kult has brought cases of the Kult Hydration Drink to the Arnold Sports Festival, again giving visitors of the highly anticipated event a chance to try the hydration and performance-supporting beverage. The event is expected to see over 100,000 people, building on the massive success it saw last year. The Arnold Expo has grown and built back to an even stronger level than the earlier editions we remember around 2014 and 2015. Young and new companies like Kult are a great addition to the event, even more so when they bring innovations like this.
