Authentic collaborations have been a huge success for nutrition companies of all shapes and sizes, which has seen involvement from iconic brands and foods in pre-workouts, protein powders, and even protein snacks. The strategy hasn’t been limited to the US, either; other markets have been doing their own thing. In Brazil, Atlhetica Nutrition has gotten together with icons like Dadinho and Toddy for special edition protein powders, and its latest continues that local familiarity.
Atlhetica Nutrition has teamed up with Ki-Suco, which is a popular legacy-flavored drink mix that you throw into a jug or bottle with some water, and in return, you get a sweet-tasting and refreshing beverage. The brand has been around for decades and is instantly recognizable for its mascot, a Kool-Aid Man-like character. Atlhetica and Ki-Suco have collaborated to recreate the classic brand’s Grape drink mix for its nootropic Smart Drink and the pre-workout X7 and X7 Hard Tech.
Similar to Dadinho and Toddy, the name Ki-Suco pairs an instantly recognizable name in the country of Brazil with Atlhetica Nutrition and a handful of its most popular supplements for key categories in energy drink and pre-workout. Each of the authentic collaborations has all of the same ingredients and dosages as their regular flavors, including Smart Drink’s advanced combination of arginine, beta-alanine, taurine, carnitine, choline, and, of course, energizing caffeine at 200mg in a 16oz can.
