Muscleology is a brand that’s been around for many years, and it has been present in some of the biggest sports nutrition categories, including the incredibly saturated business of protein powder. The supplement company has the blend-style Nitro-Up, featuring a combination of fast to slow-digesting sources, and the calorie-loaded mass gainer Mass-ology. Most competitors have a blend protein and an isolate, which is now the case at Muscleology with the launch of ISO Up.
While Muscleology had consumers covered with a cost-effective blend supplement in Nitro-Up and calorie overload in Mass-ology, ISO Up gives them a more premium, high-end source of protein entirely from fast-absorbing whey protein isolate. The product provides 25g of protein in every serving, with minimal numbers elsewhere at a gram of carbohydrates, all of which is added sugar, no fat, and 110 calories, making it Muscleology’s leanest offering in the protein powder space.
For an extra advanced touch, ISO Up also has a few enzymes in the formula to help with digestion and improve uptake of the muscle-building macronutrient. Muscleology’s latest supplement innovation comes in two traditional flavors, Chocolate and Vanilla, and impressively, it’s not in a small size. The brand decided to pack its more premium protein powder in a cost-effective 4lb jug with about 56 servings, which is not common as most isolates are in 2lb tubs, and that’s it.
