The legacy sports drink Bodyarmor may look a bit different the next time you go to grab a case from the supermarket or a bottle from the cooler. The brand has just revamped its entire line of beverages, giving them a fresh new look that walks the line between being different and modern while remaining very familiar. Even more impressively, this isn’t gradual; Bodyarmor has rolled out its rebrand across most of its hydration and performance-supporting selection.
You can see how Bodyarmor’s makeover looks in the image above, with the consistent parts that give it a familiar feel, such as the maintenance of the name down the center and the black divider that splits at the top. Those two pieces give it an immediate Bodyarmor vibe, and surrounding all of that is a simpler flavor callout with a stack of fruits representing the various experiences in the line, giving way for the flat colors that fill the background to stand out and pop more.
If you head to the Bodyarmor website, you can see all of its sports drinks updated with the new branding from the signature Bodyarmor Sports Drink to the better-for-you Bodyarmor Zero Sugar and Bodyarmor Lyte. The premium Flash IV and Sportwater have yet to undergo the makeover, but it is coming to them as well, as the brand mentions their update is on the way.
