German newcomer Fayn has been hard at work preparing for this year’s highly anticipated FIBO convention, some of which we shared and highlighted yesterday with its first ever beverage. The young health and wellness brand is debuting Protein Frappe at the event, packing 25g of protein in a deliciously smooth ready-to-drink coffee. Also being launched at FIBO this year at the Fayn booth are two on-trend flavors of its top-tasting protein bar.
Fayn is keeping the Dubai Chocolate trend of pistachio-themed flavors alive with White Chocolate Pistachio, blending sweet white chocolate and smooth but strong pistachio, including actual pistachio pieces and providing 16g of protein. The other innovation is only around for a limited time and replicates the entire Dubai Chocolate experience, named Dubai Chocolate, and features pistachio pieces, crunchy kadayif, milk chocolate outer, and 15g of protein.
Dubai Chocolate and Pistachio have been showing up all over the place in the sports nutrition and functional food industries, but as we’ve said a few times, it’s more enjoyable when it’s an edible product. That format is able to communicate the taste and texture far better than, say, a protein powder, and here we’ve got Fayn going at it from two angles. Again, both Fayn Protein Bars will be at FIBO and will simultaneously launch online at fayn.com.
