Neeva is a unique protein supplement company that makes pouches of protein-packed puff-style cereal pieces. Despite its more edible, functional format, the innovation is designed to be thrown into a shaker bottle with some water or milk and drunk like a traditional protein shake but with crunchy pieces at the end. Neeva has crafted some unique flavors in its time in business, most of them inspired by iconic breakfast cereals, including Apple O’s and Frosty Flakes.
Unfortunately, Neeva has made the difficult decision to shut down operations after a great two-and-a-half years in business. The team cites the challenges of balancing full-time work and family life as the primary reason for closure. A final inventory sale is planned for next week, where consumers will be given one final chance to purchase Neeva products directly. Some inventory may remain available through retail partners until sold out, but keep an eye on its website.
It’s always tough to see a company within the industry close its doors, especially one that dared to be different like Neeva, with its puff cereal piece approach to protein supplementation. The nostalgic twist of traditional breakfast cereal flavors was a great touch, so we’d like to give a shoutout to the brand and thank it for the time it gave to the space.
