Last week, the massive health and fitness convention FIBO went down once again in Cologne, Germany, running across four full days from Thursday through to Sunday. Half of those days are considered business-to-business, but it was a busy event regardless, from start to finish. The Quality Group brands ESN and More Nutrition were in attendance, similar to last year, although in an even larger capacity, supporting the expo as well as the German market, where it is the undeniable leader.
For those who didn’t make it out to FIBO, and even those who did, The Quality Group has shared some rather interesting bits and pieces about the effort it put in. Firstly, the brands ESN and More Nutrition did have an entire hall for 2025, like last year; however, this time it was 25% bigger, over 100,000 square feet. It also managed an incredible total of just under 1,000 pallets of stock and handed out around half a million functional food and powder supplement samples at 16 different points.
In addition to all of the product-related highlights of The Quality Group’s monumental achievement, there were eight photo opportunities with various athletes and ambassadors, and a huge 130 events that took place on its different stages. All of this was split across the sports nutrition brand ESN and the health and wellness style More Nutrition, and it’s great information to put out there and show consumers how much went into the result, as well as other brands that exhibit at these sorts of shows.
