Earlier this year, 1st Phorm struck a deal with the same company that Ghost partnered with to drive its energy drink to the heights that it hit, in the beverage giant Anheuser-Busch. The two were said to be leveraging each other’s areas of expertise: 1st Phorm, an experienced sports nutrition brand, and Anheuser-Busch in drinks and distribution. The result was said to be innovation in the energy drink space, and we’re finally getting to see what that looks like.
Four months on from that major announcement, 1st Phorm and Anheuser-Busch have shared the first look at their upcoming product, the Phorm Energy Drink. The name is obviously awfully close to the original 1st Phorm Energy Drink, which suggests this might replace that one or be the evolution. There are a few sneak peeks out here and there, but nothing that tells us more than that Phorm Energy will be an energy drink available in your standard 16oz can.
The only other exciting detail 1st Phorm and Anheuser-Busch have let out is that the intriguing and certainly promising Phorm Energy Drink is going to be out and available next month, meaning it’s as little as two weeks away and as much as six. From what we’ve seen, we’re guessing it’ll be a refresh of the previously released 1st Phorm Energy Drink with a similar nootropic-infused formula, minimal nutrition, better flavors, and a whole new look and feel.
