
The UK retailer Fit Cookie just revitalized its own brand’s standalone creatine, and in the best way possible. The supplement didn’t receive any tweaks or refinements to its formula, sticking entirely to classic creatine monohydrate in unflavored powder form to support muscle strength and size. Where the change came in is the health and nutrition store adding more value to it, bumping up the amount of servings per bottle from 100 to 115, and keeping the price exactly the same at £19.99.
Fit Cookie is back again this month, adding to its straightforward 100% Creatine once again, and this time around, it is changing up the format a bit. The house brand has joined the growing competitors offering flavored creatine, releasing three options in Fruit Punch, Orange Juice, and Green Apple. You do have to pay what we call the flavor tax, which is a small bump in price compared to the usual unflavored route, and at Fit Cookie, it’s not too big of a leap, being about 15% more expensive.
Basically, the cost of Fit Cookies flavored 100% Creatine is precisely the same as the original unflavored at £19.99; however, the fruit-themed extensions don’t have that new 115 servings, they have the original 100, hence why the difference in value is exactly 15%.