Heey is a young, colorful, and growing health and nutrition company out of Sweden, one of the most advanced markets out there when you go outside of the usual giants like the US, the UK, Germany, Brazil, and Australia. The brand has a very wellness-focused selection with hydration infused with immune support, superfood with probiotics, muscle-building creatine blended with beauty-supporting collagen, and a couple of protein powders.
The selection from Heey in Sweden is interesting, and if it wasn’t obvious, it does a great job at standing out with its various hybrid approaches, including another hydration competitor with Heey Hydrate & Focus. That one is another two-in-one supplement, blending a quality selection of electrolytes to support hydration, performance, and recovery, and nootropics like lion’s mane, rhodiola, bacopa, and b vitamins for focus and cognition.
Like all of Heey’s products, Hydrate & Focus was previously only available in bulk formats like large bags of powder or bottles of capsules. Fans of the brand now have a second option for the electrolyte and nootropic hybrid, as it has moved into stick packs. The more convenient variety comes in the same Lemon flavor as the bulk original but it is not as cost-effective, as you’d expect, going direct at 329kr for 30 servings, versus 279kr for 40.
