Myprotein has added more to its catalog of protein collaborations with Müller this month, other than Shake, their leaner, although still meal replacement-style beverage. Crunch is the other innovation the two giants have cooked up, a rather interesting functional creation in a format that’s not common here in the US, but it is in Europe. It is a yogurt that comes with a separate packet of crunchy pieces that varies depending on the flavor you grab.
Myprotein and Müller’s Crunch comes with 20g of protein per pot, in a Vanilla flavored yogurt with rich crunchy chocolate pieces that you mix in, or a Strawberry-flavored yogurt that has a handful of wholesome chocolate granola. The carbohydrates do get a fair amount higher, more than the protein at 32g with as much as 25g of that sugar, around 2g of fat, with a calorie count that lands just over the 260 mark for a convenient, nutritious snack.
Since their first round of collaborations, Myprotein has continued to expand its partnership and collaboration with the dairy giant Müller. Shake and Crunch are the newest entries in the series and are rolling out to mainstream retailers, including convenience stores and supermarkets. We look forward to seeing the blend of Myprotein and Müller continue, as there are still several other directions they could go, and they are clearly exploring them.
