Innovation on the ingredient side of supplements doesn’t always get the spotlight, but it’s what makes the evolving consumer experience possible. TSI Group just gave us a great example of that with the introduction of OptiCreatine, but there is more to that launch. The company actually uses OptiClear to create OptiCreatine, taking the ingredient’s traditionally gritty, poor solubility and transforming it into a clean and clear muscle-building solution, free of residue, texture, and aftertaste.
OptiClear has been created to improve solubility and overall usability for a wide range of active ingredients like creatine, with other examples from TSI Group being beauty-supporting collagen and essential vitamins and minerals. The innovation turns even the most stubborn compounds into refreshing, easy-to-drink beverages. The visually appealing effervescent effect is more than cosmetic, as OptiClear enhances taste, masks flavor, and delivers a smoother, more enjoyable experience.
OptiCreatine is the first stock example of OptiClear, showcasing what it can do, and TSI Group picked it perfectly, as creatine is drastically on the rise in terms of popularity in bulk powder, advanced hybrid formulas, and creatine gummies. The company is officially introducing OptiClear alongside OptiCreatine at this year’s Vitafoods, taking place next week in Spain, and it is a great opportunity for supplement companies to be innovative, as again, it can be applied to custom ingredients.
