Our weekly feature round-up, Best Of The Week, pulls together five of the most talked-about stories in functional food, sports supplements, and energy drinks. This week includes a nostalgic collaboration from a major name in canned water, a significant update to a premium pre-workout, our annual Clash Of The Cans, the energy drink giant Monster, and an emerging retail that specializes in the energy drink category.
- Monster makes a caffeine-free Green Monster specifically for restaurants in Japan
- Authentic Fruity Pebbles flavor surfaces of Liquid Death’s sparkling water
- Heavy hitters are all in the running for the 2025 Clash Of The Cans title
- Newcomer Energy Drink City builds an online store for energy drink connoisseurs
- ProSupps puts more than 2.5x the actives in the second version of its Infinite pre-workout
Liquid Death turned heads with the reveal of an authentic Fruity Pebbles-inspired flavor of its sparkling water, delivering a crossover no one saw coming. In supplements, ProSupps revamped its original Infinite pre-workout into a second version that contains more than 2.5 times the actives. As for Clash Of The Cans, our yearly tournament continues to heat up with some of the biggest names in energy battling it out.
Also making waves, Monster crafted a caffeine-free version of its flagship Green Monster Energy Drink for 2025, available exclusively to restaurants in Japan. Rounding things out is a unique retail move by newcomer Energy Drink City, which has launched a full online store built specifically for fans of the category. You can catch all of those updates through the links above and keep up with the latest here.
