Huel is a powerhouse of a nutrition company that started in the United Kingdom and has truly become a household name across its home country as well as many markets in Europe. The brand has developed a whole host of supplements, centered around clean and reliable nutrition, starting from its original meal replacement powder. Its popularity exploded with the beverage version of that supplement, featuring many of the same key highlights.
It was about a decade ago that Huel began its journey, and it has just hit a milestone that it was proud to share, and rightfully so. We say it a lot, but whenever you get a glimpse at just how big some of these international giants are, it’s worth highlighting to give you some idea of how successful one is in a market you may not be familiar with. The milestone Huel is celebrating is one billion in revenue since it started, which is about 1.34 million in US dollars.
That is an incredible achievement for any brand, working out to an average of £50 million a year, or a real intense calculation, that’s like consistently doing £2 million in your first year and doubling every year to make one billion across a decade. Huel is, of course, available here in the US, and has been for many years, but it is the UK and Europe where it made its mark, and we can imagine the relentless brand will only continue its drive from here.
