This week, we’ve got an authentic collaboration from SmartSweets, although it’s not with a particular flavor or even an icon, as we saw when it got together with Barbie for its special edition Pink Lemonade Dreams candy. The better-for-you candy innovator has teamed up with none other than GoodPop, another successful better-for-you brand that makes popsicles from 100% fruit juice, and without any added sugar or sweeteners.
SmartSweets and GoodPop haven’t partnered for a product that necessarily brings one flavor to the other’s format; the two have merged their approaches and specialties into a single innovative product. The result of the collaboration is Sourmelon Frozen Pop Bites, which definitely need some explaining. What the item is exactly is a resealable pouch of frozen, bite-sized watermelon-flavored popsicle pieces with a sour candy coating.
It’s the bite-sized pieces and Sourmelon Bites flavor SmartSweets fans are familiar, with and signature of GoodPop, they’re frozen popsicle pieces, with 16g of carbohydrates per bag, 13g of that sugar, 5g of fat, and 110 calories. The product is an very innovative functional food, and it has already managed to completely sell out on GoodPop’s website, although keep an eye out, as we wouldn’t be surprised if it gets another limited-time run.
