Honey Bunches of Oats joined the growing protein-powered breakfast movement earlier this year, giving one of its signature cereals a functional twist with Honey Bunches of Oats Protein. The innovation keeps the familiar crispy flakes and crunch fans know with a cinnamon flavor and boost in protein to 9g per serving, lowering the carbohydrates and sugar compared to the original recipe, creating a more balanced way to start the day.
Just a few months after that launch, the innovation is being built upon with the first extension for Honey Bunches of Oats Protein in a Honey Roasted flavor. The extension leans further into the cereal’s signature sweet honey character with rich honey-roasted infusion alongside crunchy granola clusters and crispy flakes. Honey Roasted keeps the same 9g of protein, with still a fair amount of carbohydrates and calories, and minimal sugar.
The all-new Honey Roasted Honey Bunches Of Oats Protein will be a nice extension to the original Cinnamon flavor, and it’ll be making its way to market at major mass and grocery retailers in the coming weeks in July.
