Last week, we got a sneak peek at an all-new beverage from the legacy sports nutrition company Isopure, which we regard as one of the earliest to get into and really push the concept of clear, refreshing, fruity protein. The brand has come out with one of the first beverage innovations we’ve seen from it in a very long time with Isopure Protein Water, a ready-to-drink protein supplement packing a lot less protein than the original Isopure RTD.
Isopure’s all-new Protein Water comes with 15g of protein per large 20oz bottle, and it has now gone live at its exclusive partner, the membership retailer Costco. That availability has brought with it just how good the value of the product is from that outlet, and just as importantly, the complete nutrition profile. Again, we knew it had 15g of protein, but we didn’t know that’s all from whey isolate, and there is no sugar, only a gram of carbohydrates, and 60 calories.
Basically, Isopure Protein Water is one of the leanest protein-to-calorie ratios you’ll come across, with practically none of the calories coming from anything outside protein. We also thought it’d be in a smaller 12oz or 16oz bottle; instead, it’s a rather large 20oz bottle, suggesting it’ll taste pretty good with not a lot of protein per sip to mask. From Costco, the light and refreshing innovation will cost you $19.99 for a case of 12 bottles, or $26.99 online.
