Thrive is a functional company we recently posted about due to its standout focus and format. The company centers around a flagship high-protein gummy candy, squeezing in 10g of plant-based protein per pack, a rather impressive 6g of net carbohydrates, and a guilt-free 100 calories. After receiving a wave of feedback, the brand took the time to roll back its formula, make some tweaks, and improve its signature product.
The result of the work Thrive put in is a complete revamp, where its protein-packed gummy candy offers a softer, more gummy-like texture, better taste, and a complete source of protein with whey instead of brown rice and pea protein. According to the preview the brand has shared, it’ll keep that original 10g of protein and 100 calories, and you’ll also notice in the picture above it’s officially changed its name to Zupz.
The new look, feel, recipe, and experience of Zupz and its protein gummy candy is a huge effort, although right around the birth of the brand is the ideal time to make changes like this. The brand is undergoing the complete transformation in the coming weeks through the same website address. That will redirect to the new home of the brand at zupzcandy.com, where, at the moment, you can sign up to be notified when the update is live.
