Red Bull is once again showcasing its entertaining ability to combine competition and creativity, this time through a global Tetris campaign. The brand has built an entire championship circuit around the iconic game, starting with fans visiting redbull.com/tetris and competing for leaderboard positions. That leads to national finals across the world and a grand final in Dubai, where drones will light up the 150-meter Dubai Frame in a playable version of Tetris.
While all of that is unfolding, Red Bull is also rolling out a limited-edition Tetris can to highlight the occasion. The collectible design features vibrant visuals inspired by the classic video game and is available at select retailers for a limited time. Beyond the packaging, it acts as the entry point to the contest, with a QR code leading fans to the competition platform, where their performance can secure them a spot in the US final and potentially Dubai.
Anyone wanting to get their hands on the eye-catching Tetris edition of Red Bull can find it in stores in the original flavor, Red Bull Energy Drink. It is rolling out in two of the beverage’s most familiar sizes, with an 8.4oz at 80mg of caffeine and 110 calories, and the 12oz with 114mg of caffeine and 160 calories.
