Big-name beverage brands from all corners of the cooler were at NACS this year, and that did, of course, include Logan Paul and KSI’s sports drink giant, Prime. The colorful company had plenty of innovation to show off, including a completely new option for its flagship Prime Hydration Drink. The upcoming extension stands out even more with its all-over rainbow branding, which doesn’t relate back to the flavor itself that much, but it does look good.
At NACS this week, Prime was showing off its upcoming Dragonfruit Fusion Prime Hydration Drink, combining its signature blend of electrolytes, vitamins, low sugar, and minimal calories with an exotic dragonfruit taste. We tend to see the brand launch more reskins than entirely new flavors, although Dragonfruit Fusion is unlike anything it’s had available before, and fans won’t be able to miss it when it hits shelves with that head-to-toe rainbow label.
