Twisted in Australia is a functional food company that is heavily into the better-for-you side of things. It doesn’t focus on protein in every product; most of its offerings center around no added sugar and low sugar, which indeed leads to a better calorie balance. Twisted is also a frozen functional specialist, making pots of deliciously smooth ice cream as well as ice cream bars, and that is where it has innovated even further for this month.
The latest frozen functional food from Twisted is Protein Sticks, a combination of its already available high-protein ice cream and the many ice cream stick products it has on the market. The innovation is basically a high-protein ice cream bar that’s decadently dipped in rich milk chocolate. Each bar or stick comes with a moderate 12g of protein, an impressive amount for the format, alongside no added sugar and better-for-you calories.
There are two flavors available for Twisted’s Protein Sticks: Milk Chocolate Pudding with an all-out chocolate ice cream and chocolate outer, and Salted Caramel Fudge, which puts sweet caramel insde the chocolate coating. You don’t often see innovation in the frozen aisle but that’s what we’ve got this month from Twisted and it’s rolling into 1,500 retailers in the coming weeks, just in time for Australia’s always scorching summer season.
