
A distributor in the United Kingdom recently previewed an undoubtedly delicious and completely new direction for the functional legend Grenade, revealing an upcoming protein bar that steps outside the brand’s traditional build. The innovation is the Grenade Soft Core Protein Bar, a lighter 45g format featuring a creamy, flavor-loaded center surrounded by a doughy base and chocolate coating, and the debut flavor is an authentic Cadbury Creme Egg.
Grenade has now formally announced the authentic Cadbury Creme Egg Grenade Protein Bar, confirming the indulgent Creme Egg-style better-for-you treat is about to come to market and, like the iconic candy itself, only for a limited time. The product has 13g of protein, only 2g of sugar, and in terms of build, you get a doughy main body filled with a fluffy and decadent Creme Egg filling, and knowing Grenade, it is going to deliver in every area it needs to.
The rollout of the Cadbury Creme Egg Grenade Protein Bar is starting on Monday of next week, where fans will be able to pre-order the top-tasting protein snack from grenade.com. That will be followed by availability on Amazon UK in the first week of December, then major supermarkets and retailers a month later. The product will also be going outside of Grenade’s home country into Ireland and Canada, which will begin hitting shelves there in two months.


