Halfway through this year, the powerhouse Myprotein, which also won our International Brand Of The Year Award for 2025, released a delicious, nutritious, and flavorful protein snack that stood out for one particular reason. The supplement company debuted the innovation without a name; in fact, it asked fans to help name it and its three debut flavors with Caramel Nut, Double Dark Chocolate, and White Chocolate Cookie.
Sometime recently, Myprotein has updated the wrapper of that unique functional innovation that we referred to as the Help Us Name Protein Bar. On the product page of the snack on the brand’s website, it is called The Myprotein Bar, then on the wrapper, it says Myprotein Whipped Soft Dough Bar. Most of the packaging is the name of the flavor, and there is a fourth flavor that wasn’t there in the beginning, with the tasty Hazelnut Wafer.
From what we can see, the newly named The Myprotein Bar or Whipped Soft Dough Bar, is exactly the same in terms of ingredients, nutrition, and flavor profile, it is just the look and feel, packing the same 16g of protein apiece to 244 to 256 calories. You can see all of the changes reflected at myprotein.com, where the bar can be purchased in boxes of a dozen at £19.99 (26.98 USD), currently discounted from its usual £24.99.
