Trubar is a notable name in the functional food space, known for its completely plant-based protein bar with several tasty flavors to choose from. The flagship product comes with a respectable 12g of protein per piece in options like Daydreaming About Donuts, Cocoa For Coconuts, and Saltylicious Almond Love. We’ve got it in the news today, as it’s already strong standing in the space and massive awareness, is about to have even more behind it.
Turkish CPG giant ETİ Gıda Sanayi ve Ticaret has reached an agreement to acquire all outstanding common shares of Trubar for approximately $201 million (143,689,875 USD), with shareholders set to receive $1.64 per share. ETİ Gıda, a privately held company with more than six decades of experience scaling consumer brands, will take full ownership through an affiliated entity once the transaction achieves complete approval in early 2026.
Upon completion, Trubar will be delisted from the TSX Venture Exchange, marking a significant transition for the plant-based snack maker. Leadership from both sides emphasized the strategic fit, with Trubar’s executive chairman and founder highlighting how ETİ Gıda’s resources and global CPG expertise will support accelerated North American growth and broader international expansion. It’s a big move that’ll only strengthen the already popular functional food innovator.
