Drizzy came to market in Australia with one of the simpler and more convenient approaches to peanut butter, similar to what you get in Europe, putting a smooth recipe into a squeezable bottle. It is made with roasted peanuts and a touch of peanut oil, with no added sugar, palm oil, stabilizers, or emulsifiers, giving consumers an easy way to drizzle, spread, blend, or add peanut butter wherever they need it.
The Australian brand has built interest beyond its home market, especially in the United States, where we noticed a lot of people took notice when we highlighted the newcomer. Followers in that market have repeatedly asked when they could get their hands on it, and Drizzy now has an answer to that question. The international innovator has announced that an American launch is happening on August 24th.
Rather than shipping over the original product, the company has recreated it locally using US-grown peanuts while keeping the same straightforward recipe and smooth, drizzlable consistency. We have seen this sort of product in other parts of the world, although despite America being a huge lover of peanut butter and peanut butter flavors, it had yet to take hold here. Drizzy looks to change all of that with its clean nutrition, full flavor, and versatile delivery in just under one month’s time.