
FRO ZEN Power, one of the standouts at the FIBO Expo earlier this year, has started the year with a massive surprise. The Austrian brand is known for its absolutely delicious ice cream bars that perfectly blend soft creamy ice cream, a thick crumbly base, and ridiculously on-point chocolate around the outside. FRO ZEN also makes an amazing variety of flavors; Salted Caramel, Yogurt Amarena, and Triple Chocolate being some of our favorites.
The functional innovator has now teamed up with one of the biggest names in health and nutrition to make a version of its incomparable protein ice cream bar for that brand to be sold in the almost 1,000 Iceland supermarkets in the United Kingdom. FRO ZEN Power has joined forces with Myprotein for a collaborative series of protein ice cream bars that have a slightly smaller size, a similar nutrition balance, and their own set of flavors.
Myprotein and FRO ZEN Power’s protein ice cream bars tip the scales at 40g each, 20% lighter than FRO ZEN’s original, packing up to 5.6g of protein, 6 to 8g of carbohydrates, under 2g of sugar, 7 to 8g of fat, and 113 to 128 calories. As mentioned, the line of Myprotein products made by FRO ZEN is available now at Iceland warehouses, in Salted Caramel, Strawberry Swirl, and Cookie Crunch flavors at a price of £4 (5.39 USD) for a box of three.


