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Witch’s Brew is back for the Alani Nu Energy Drink and alongside a uniquely new Voodoo VanillaWitch’s Brew is back for the Alani Nu Energy Drink and alongside a uniquely new Voodoo VanillaIntroducing ‘ndulge and its Greek yogurt treat with a macro balance similar to a protein barIntroducing ‘ndulge and its Greek yogurt treat with a macro balance similar to a protein barDavid makes a shake with EPG and ultrafiltered milk providing 30g protein and 140 caloriesDavid makes a shake with EPG and ultrafiltered milk providing 30g protein and 140 caloriesIndustry legend Optimum introduces its entirely milk-based Essential Protein PowderIndustry legend Optimum introduces its entirely milk-based Essential Protein PowderDavid sister-brand HallPass makes peanut cups that have a third the calories of Reese’sDavid sister-brand HallPass makes peanut cups that have a third the calories of Reese’sMyprotein’s isolate protein powder is now on the menu at Five GuysMyprotein’s isolate protein powder is now on the menu at Five Guys

Zoomad introduces its separately branded high-protein peanut butter

Zoomad Labs Fitcream

Zoomad Labs in Spain has come out with a functional food that’s made and marketed as a separate brand and line. The innovation is Fitcream, which is a common type of product in Europe with a sweet and smooth creamy spread that is high in protein. The brand has very simply rolled together roasted peanuts and quality whey protein for a nut butter spread that comes with more of the muscle-building macro than your standard nut butter.

Fitcream protein peanut butter has only been revealed and released today, which is still no excuse, but if you go to the website Zoomad Labs has set up for the extension, it doesn’t tell you absolutely everything about it. Unfortunately, the only macro the brand is willing to confirm is the protein at 30%, meaning in a standard two-tablespoon serving of 32g, you’ll get 9.6g of protein, all of which comes from complete whey concentrate.

Nutrition aside, Zoomad Labs has ensured there are plenty of things to enjoy in its Fitcream spread, as its first two flavors come loaded with inclusions. The options are Crunchy Rocher filled with chocolate chunks, and Cookies & Creams with chocolate cookie pieces. They both sound delicious and are available now directly through fitcream.eu, and while the price is high at €16.90 (19.71 USD), it does come in a large 500g jar.