Since its inception, German brand Fayn has had a great presence at the massive European health, fitness, and lifestyle convention FIBO, taking place in Cologne. That show is once again going down this coming Thursday to Sunday, and the quick-moving brand will, of course, be in attendance, showing off and sampling all of its top products. As we’ve seen at those other appearances, Fayn is also going to be bringing some innovations to the show.
A lot of the excitement and new products we see from Fayn tend to be for the functional space, with high-protein packed into delicious, easy-to-eat foods, or other creative items that help you lead a healthy lifestyle. At FIBO this year or this weekend, in Cologne, Germany, the brand is getting into a category many supplement companies have thrown themselves into over the last few years in hydration, with Fayn’s upcoming entry called Electrolytes+.
The hydration, performance, and recovery-supporting Fayn Electrolytes+ is going to come with around a gram of combined electrolytes, including 700mg of sodium and 200mg of potassium. The brand is putting it all into the traditional hydration format of single-serving stick packs with two tastes on launch in Lemon and Passionfruit. The supplement will be available to purchase and try at FIBO, with a complete rollout expected alongside that debut.
