Several months ago, Mu got together with the iconic peanut candy Paçoquita for a special edition and authentically delicious flavor of the lean Mu Whey Protein Powder. It aims to replicate the extra-sweet yet smooth peanut taste of the popular Brazilian candy while still delivering the core features of a protein powder, including 20g of protein per serving and 147 calories. After receiving a lot of requests from fans, Mu has not brought that Paçoquita partnership to one of its edible items.
This week is full of innovation in the health and nutrition industry in Brazil, as is always the case when the always successful Arnold Sports Festival rolls back into town. Timed with that, Mu has revealed and released an authentic Paçoquita Wheyfer, combining the addictively tasty flavor of Paçoquita with the wafer-style protein bar. The macros are right on par with the other flavors of the product at 6g in a small and crispy 25g bar with less than a gram of sugar, 8g of fat, and 128 calories.
Mu has only unveiled its authentic Paçoquita Wheyfer protein bar, not made it available for purchase just yet, like some of the other innovations announced this week in Brazil. The brand does promise that fans won’t need to wait too long to get their hands on its second Paçoquita collaboration, as it is hitting physical retailers, online stores, and its own website in the very near future.
