Newcomers to the functional food category always have the opportunity of bringing something new and different to market, as there is so much opportunity to stand out, whether it’s in marketing, message, approach, nutrition, or even ingredients. Weena from Switzerland is one of the newest names to enter the space, and while it utilizes the traditional bar format, it has a few features that separate it from your standard protein bar.
In terms of build, the recently released Weena Protein Bar has that familiar doughy, apparently cake-like main body with a delicious gooey filling across the top, bits and pieces sprinkled on top, and a covering of real, decadent Swiss chocolate. Where things get different is that the product relies on plant-based sources, not dairy, and it’s a rather intriguing combination of fava bean and yeast protein to give you a respectable 12g of the essential macro.
The rest of the nutrition profile in a single Weena Protein Bar includes 17g of carbohydrates, less than a gram of sugar, 7.8g of fat, and a moderately high calorie count considering the amount of protein you get at 183 across each of its flavors.
The vegan-friendly status, alternative sources of protein, and delicious build help give the Weena Protein Bar a crowd all on its own, along the same path as the popular Misfits Protein Bar. The flavors you have to choose from for the emerging Weena and its debut protein snack are the chocolate-heavy Original, Raspberry with a sweet filling and chocolate outer, and the self-explanatory Vanilla Caramel, all available direct at getweena.com.
