The protein ice cream company Gym Bod took a turn into supplements last year with its Ice Cream Inspired Protein Powder. It is a rather standard product formula-wise, relying on a blend of whey concentrate and isolate to provide 21g of protein per serving. As per the name, the expansion is intended to taste as delicious as its signature protein-packed ice cream but in a powder that can be quickly made into a decadent, delicious protein shake.
Gym Bod is already incredibly familiar with grocery consumers down under in Australia, as that is the easiest way to get your hands on its original protein ice cream. The frozen functional food company has now expanded upon that relationship, specifically with the supermarket Coles, as you can now find its Ice Cream Inspired Protein Powder there. It has the same texture, quality nutrition, and two tasty flavors, Chocolate Pudding and Salted Caramel.
The only difference with Gym Bod’s Ice Cream Inspired Protein Powder at Coles is that it comes in a much smaller bag, where instead of 28 servings, it has a more trial-style ten, which is ideal for grocery shoppers. The accessible product is not as cost-effective as the original full-size pouch at $30 (21.42 USD), although again, it’s a convenient pick-up for the retailer and a great way to be introduced to the supplement.
