Puretech has just made its cost-effective protein powder, 100% Pure Whey, a more attractive competitor while keeping the core of the supplement the same, from its key ingredients to nutrition and competitive value. The product relies entirely on whey concentrate for its nutrition, which comes out at 22g of protein per serving, a large amount of carbohydrates at around 10g, almost all of that sugar, low fat, and a calorie count of about 130 to 140.
What Puretech has done to 100% Pure Whey is firstly revamp the look and feel, moving it to a much more flavor-driven design where, instead of a plain red and white pouch, you get one covered in graphics and references to the taste. The brand is applying this to the three already available flavors of the supplement in Chocolate, Vanilla, and the classic Cookies & Cream, and it has introduced a fourth option for the rebrand with Strawberry Cream.
As mentioned, Puretech has made its 100% Pure Whey protein powder a more attractive product, spicing up the appearance of the supplement for more pop on shelves and in marketing, and given consumers another taste to choose from. Fans can still look forward to the same meal replacement nutrition and expect to see the makeover in stores soon.
