The concept of compact and convenient protein in a small shot bottle has been gaining traction with more and more brands coming out with a product in that area. NutraBio’s Protein Now is one of the latest, packing 21g of protein and just 90 calories in a quick single-swallow 100ml shot. Next up to the plate is going to be a whole new company that’ll be built around the innovation with VKTRY and the VKTRY Protein Shot.
VKTRY is a whole new brand, and in its debut product, you’ll get 23g of complete and quality protein with next to no sugar, carbohydrates, and fat for a calorie count that is mostly from the muscle-building macronutrient. The brand will have a minimalist, modern look and feel to it, with the VKTRY Protein Shot featuring single colors that change from flavor to flavor, of which there will be four light and fruity tastes to choose from.
The VKTRY Protein Shot is set to launch in Melon Brush, Berry Strike, Citrus Edge, and Apple Surge flavors and is making its way to market very soon. There is no release date set yet, only that the pocket-sized, ready-to-drink protein will be available shortly through vktryprotein.com.
