Magic Spoon has announced a collaboration that is far from your standard authentic flavor or product partnership, where it has teamed up with the dessert specialist Van Leeuwen. The protein cereal company and Van Leeuwen, specifically its Fro-Yo locations, are combining for a limited time, high-protein frozen yogurt. The crossover is simply covering cups of deliciously smooth frozen yogurt in Magic Spoon’s signature Protein Cereal.
The promotion centers around the original Fruity flavor of Magic Spoon Protein Cereal, one of its longest-running and most recognizable flavors. The colorful cereal has a familiar sweet and fruity taste, and a realistic cereal crunch, which is one of the more difficult parts of the experience for brands to deliver on. You can now get that as a topping on Van Leeuwen’s frozen yogurt for a bit of extra taste, texture, but most importantly, more protein.
The limited-time Magic Spoon Protein Cereal collaboration is available exclusively at Van Leeuwen’s Fro-Yo locations, including several stores throughout New York City, as well as Jersey City, Millburn, and Brickell in Miami, while supplies last.
