PXL is one of the more unique energy drink companies to come out of Sweden in recent years, building a strong following through gaming-inspired marketing, creative flavor concepts, and authentic collaborations with names ranging from Sonic the Hedgehog to Final Fantasy. While things have been relatively quiet from the brand lately, it is getting back into flavor innovation with another all-new experience for fans of its signature beverage.
The latest from PXL is Player One, a flavor designed with summer in mind, combining sweet and citrusy blood orange with a subtle touch of exotic yuzu. It sounds like a refreshing step away from the sour and candy-inspired tastes the company often leans into while still keeping things interesting. Player One is available now for pre-order through pxlpowerup.se at kr 449.00 (47.93 USD) for an extra-large case of 24 cans, with shipping set for the first half of July.
