For as long as we can remember, there has been one key mind behind the mountain of innovations that have come out of MuscleTech, one of the largest and most well-known competitors in the world of supplements. That person is Raza Bashir, whom we here at Stack3d have interviewed a few times about the intricate MuscleTech innovations, most recently, that has been the extensive Peptide Series.
After pouring his heart and soul into MuscleTech, Raza Bashir has been promoted to Chief Executive Officer of the parent company, Iovate. It is a significant move, putting one of the driving forces behind the company’s product innovation, in charge of the entire business. After almost two decades with the brand, with heavy involvement on the research and formulation side, he’ll now oversee the next chapter for Iovate and its entire stable of competitors, including MuscleTech, Hydroxycut, Six Star, and Purely Inspired.
Having an individual so heavily innovation-focused for more than 20 years, taking the helm at Iovate is well deserved and quite the move. It’ll be extremely exciting and interesting to see Iovate and its family of brands move forward, especially, of course, the flagship MuscleTech, which has really gone heavy into pumping out whole new supplements more recently with its premium six-piece Peptide Series.
