Pure Genius came to market earlier this year from bestselling author, podcast host, and motivational speaker Mel Robbins, seemingly evolving from the original Genius Shot created by fitness personality Mike Israetel and Giacomo Zacchia. The product keeps the same compact protein shot concept, squeezing 23g of protein from Lacprodan BLG-100 beta-lactoglobulin and collagen into a convenient 100ml bottle with no sugar, carbohydrates, or fat.
Pure Genius debuted in four fruity flavors with Strawberry Guava, Blueberry Lemonade, Lemon Lime, and Pineapple, and almost half a year later, it is already growing that menu. Joining the original trio is the two-part taste, Watermelon Berry, featuring the same lean and muscle-building 23g of protein and lean 90 calories. The latest flavor is available now through Pure Genius’ website at $48 for a case of 12, or grab a bulk pack to bring the cost down to as low as $39.
