With the rise in popularity of the delicious candy bar-like Barebells Protein Bar, which has been our number-one-rated protein bar for eight years, a lot of competitors have been switching over to that sort of functional food. Many big-name competitors have been coming out with decadent, flavor-fueled protein snacks, seemingly in an effort to compete on that level, and that’s also the path AllMax Nutrition has taken in its new Cheat Bar.
The legacy supplement company already has an entry in the protein bar category by way of the Hexapro Protein Bar. AllMax Nutrition has now introduced the Cheat Bar, where the protein is a little lower, but in turn you get a mouthwatering, dessert-like eating experience. The build of the innovation has multiple layers of taste and texture, including peanut butter, graham cracker, and rich milk chocolate or sweet white chocolate around the outside.
The nutrition profile of AllMax Nutrition’s Cheat Bar starts with 14g of protein, far less than the HexaPro Protein Bar, with 24g of carbohydrates, 14g of that sugar, 16g of fat, and a heavy 280 calories. That is a tough protein-to-calorie ratio compared to others in the category, although, to be fair, again, it is an alternative, something to be thought of more as a treat, and it comes in two tasty flavors: Nuts Over Chocolate and Great White Crunch.
