FoYes has become one of the more entertaining protein brands to follow out of China, right up there with the likes of Hot Rule, consistently finding ways to stand apart with flavors inspired by regional favorites, desserts, and drinks rather than the usual chocolate and vanilla. Over the past several months alone, we’ve seen Hokkaido Milk, Jin Xuan Oolong, and Earl Grey Tea arrive for its flagship E-Whey, showcasing just how adventurous the brand can be.
The boldly red and silver branded FoYes has another extension lined up for E-Whey this month in Iced Berry, promoted as a refreshing blend of tart raspberry and blackberry with an icy finish, designed to deliver a cool, smoothie-like experience. As sweet and tasty as a shake that blends raspberry and blackberry sounds, it still has all of the nutrition of protein powder at 22g of the muscle-building macronutrient per serving, and it’s out now in China.