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Nutry makes its first Protein Cup flavor that doesn’t have nut butter at the heart of it

Nutry Nuts Cookies And Cream

Nutry Nuts has taken its time expanding the menu for its signature protein-packed cups, adding flavors only when they’re ready rather than filling up the menu for the sake of variety. That patient approach has led to the arrival of what is only the seventh flavor in more than six years, introducing Cookies & Cream. As classic as the extension is, it is actually quite special, as it’s the first Nutry Protein Cup that isn’t built around a decadent nut butter filling.

Instead of peanut butter, hazelnut, or pistachio, the new Cookies & Cream features a smooth and creamy milk-based center loaded with crunchy cookie pieces and wrapped in the brand’s sweet and smooth signature milk chocolate. The result delivers the same Nutry Nuts nutrition, led by 12g of protein across two delicious cookies and cream cups, low sugar, and the brand believes in this so much, it says it has all the makings of becoming its new best-selling flavor.